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Following the success of this intensive three-day programme at National Convention 2007, Henley training sessions
return to prepare senior managers in leadership roles to make the right choices, to make a difference to their own
personal leadership competence and that of the staff that they lead and the organisations they serve.
MORE...
Following the success of this intensive three-day programme at National Convention 2007, Henley training sessions
return to prepare senior managers in leadership roles to make the right choices, to make a difference to their own
personal leadership competence and that of the staff that they lead and the organisations they serve.
Grounded in the application of contemporary management theory to effective fundraising practice, the programme will be
both intellectually challenging and stimulating whilst remaining highly practical - ensuring that the return on investment
starts the minute you re-enter your working environment. Highly participative in nature, the programme will mix plenary
sessions delivered by respected, international 'thought leaders' in their field, with the opportunity for active debate and
discussion of the key strategic management issues impacting fundraising, marketing and organisational performance.
What's more, each day explores complimentary though separate themes affording you the opportunity to embrace the
entire management development experience, or focus upon the particular aspects that resonate with you and your
organisation. CLOSE X
The training will take place along side the National Convention at the Hilton London Metropole. All training, catering and senior networking will take place in a private location within the hotel with panoramic views of the city and natural daylight. However, attendees are also able to visit the National Convention to catch a session or indeed catch up with an old friend.
You will work intensively with your fellow delegates, with senior faculty from Henley Management College, one of Europe’s leading business schools established to build management capability. We recognise that as much learning comes from working with other managers as it does through working with the internationally renowned and highly experienced faculty.
The core teaching faculty will be joined by leading practitioners – senior business managers and opinion formers, drawn from the public, private and non-profit sectors. MORE...
The core teaching faculty will be joined by leading practitioners – senior business managers and opinion formers, drawn from the public, private and non-profit sectors. MORE
Our blended approach to learning based around the importance of rigorous strategic analysis, supported by expert practical facilitation, is designed to address ‘real’, practical management dilemmas in an informed and entirely pragmatic manner -combing to create an unforgettable experience. Each session is specifically designed to allow for theoretical insight, practical application and individual and collective reflection.
Sessions will be slightly longer than the standard convention format offering the opportunity for discussion and debate and direct application to the workplace. CLOSE X
For those senior fundraisers who attended in 2007, there are more new and interesting topics examined in this year’s programme:
- Alternate conceptualisations of strategy and planning in the post modern environment
- Practical planning to achieve sustainabilty for the organisation and its key stakeholders
- A case study based upon brand new commissioned research on the importance of emotion in donor loyalty and motivation
- Case study of the strategic impact of applying a 'values based' conceptualisation of the brand in the not-for-profit context
- New research findings on the impact of digital channel management on patterns of consumer choice and loyalty
- Application of change strategies to fundraising management.
Delegates will work intensively with your colleagues, with senior faculty from Henley Management College and with respected academics and practitioners from home and abroad. Each member of the teaching faculty offers a wealth of practical experience working with blue chip organisations in the private, public and non-profit sectors and will be specifically tailoring their expert knowledge to the needs and management challenges facing senior fundraising and marketing managers in the non-profit sector.
All are internationally respected for their research reputations ensuring the practical application of rigorous contemporary management theory to contemporary fundraising and marketing practice.
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All are internationally respected for their research reputations ensuring the practical application of rigorous contemporary management theory to contemporary fundraising and marketing practice.
| Faculty already secured for participation include: |
| Chris Bones |
Principal, Henley Management College |
| Professor Moira Clark |
Strategic Marketing and Service Excellence |
| Professor Eddie Obeng |
Organisational Performance and Risk Management |
| Professor Malcolm Higgs |
Leadership and Change Management |
| Professor Adrian Sargeant |
Non-Profit Fundraising and Marketing |
| Professor Stephen Lee |
Non-Profit and Public Sector Management |
| Assoc. Prof. Steve Downing |
Non-Profit Fundraising and Marketing |
| Dr. Kevin Money |
Risk and Reputation Management |
| Dr. Susan Rose |
Brand strategy, Service Excellence |
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Make sure you do not miss out on this, the training opportunity of the year. Places are limited and only available to senior fundraising professionals working in the not-for-profit sector - this is to allow open and honest communication between delegates.
The rates for Henley Management Training at National Convention 2008 are as follows:
| 1 Day – Henley: Institute Individual Member |
£475 |
| 1 Day – Henley: Non Member |
£525 |
| 2 Day – Henley: Institute Individual Member |
£825 |
| 2 Day – Henley: Non Member |
£925 |
| 3 Day – Henley: Institute Individual Member |
£1,225 |
| 3 Day – Henley: Non Member |
£1,375 |
Full payment is required in advance of the event
Day 1
Effective Strategic Management - The Contemporary Experience
Day one focuses on the key strategic management competencies required of senior fundraisers and marketers if they are to achieve the strategic objectives set by themselves and their organisations.
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Day one focuses on the key strategic management competencies required of senior fundraisers and marketers if they are to achieve the strategic objectives set by themselves and their organisations.
Core sessions will address:
- Managing Strategic Dilemma and Choice More Effectively
- Managing the Balance Between the Governance and Management of Fundraising Practice
- Applying Emergent Thought and Practice in Strategic Planning and Management to Fundraising Performance
- Short Term/Long Term: Balancing Sales and Market Orientation to Achieve Donor Service Excellence
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Day 2
Leading by Example
Day two focuses upon your own leadership skills and competence and those necessary to achieve and sustain highly
motivated fundraising teams across the organisation.
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Day two focuses upon your own leadership skills and competence and those necessary to achieve and sustain highly
motivated fundraising teams across the organisation.
Core sessions will address:
- The Core Competence of Strategic Leaders
- Applying Emotional Intelligence in the Workplace
- Practical Strategies to Manage Change More Effectively
- Strategic Human Resources Management: What Fundraising Directors Need to Know
- Managing Teams More Effectively
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Day 3
Staying Ahead of the Game!
Day three focuses upon the key strategic issues facing fundraising and marketing directors; - Delivering 'real' differentiation in the market place: Keeping abreast of new and emergent trends: Developing effective strategies to survive and prosper.
MORE...
Day three focuses upon the key strategic issues facing fundraising and marketing directors; - Delivering 'real' differentiation in the market place: Keeping abreast of new and emergent trends: Developing effective strategies to survive and prosper.
Core sessions will address:
- Managing Strategically in the 'Brave New World' of Information Overload, Environmental and Organisational Complexity
- The Top Twenty Strategically Significant Emergent Trends from Fundraising and Marketing Research
- Managing Brand and New Product Development to Achieve 'Real' Added Value in service excellence
- The Digital Age: Changing Patterns of Consumer Motivation and Choice
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The programme may change due to unforeseen circumstances. The Institute of Fundraising reserves the right to alter the venue and/or speakers.
