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Ida AalenIda Aalen
Senior Interaction Designer
Netlife Research


Ida Aalen is a senior interaction designer at Netlife Research, where she has worked since 2010. Ida is deeply involved in user research, interaction design and concept development - where she considers content to be the key aspect. Ida is an internationally celebrated speaker and author.

Session Details
From good intentions to more web donations Dig Beginner / Experienced / Senior

Tenika Ah-Wan
Level 10 Training & Consulting CIC

Session Details
Flying the Fundraising Flag: Have you got what it takes to be more than Manager? ETI Experienced / Senior

Cathy Anderson
Senior Consultant
The Management Centre

Trevor Anderton
Head of Trust and Government Funding

Session Details
Developing successful fundraising programmes while influencing organisational culture. Tru Beginner / Experienced / Senior

Ginny AndrewsGinny Andrews
Direct Marketing Officer
Battersea Dogs and Cats Home


Ginny Andrews has a diverse background working in Direct Marketing in the third sector over the last 4 years. Starting out in the financial sector with membership organisation CIPFA she went on to work at Age UK in their Enterprises team. Ginny is now one year into her first fundraising role as Direct Marketing Officer at Battersea Dogs and Cats Home. Exceeding targets and increasing response rates is the pace set in this relatively new and fast growing DM team and the Direct Mail programme is no exception. Ginny project manages a variety of campaigns including Direct Mail for Cash Appeals and Raffles as well as Tele-marketing to convert one off donors to regular givers.

Session Details
Direct mail is far from dead - how to bring your direct mail back to life Ind Beginner

Natalie AshwoodNatalie Ashwood
Senior Corporate Partnerships Manager
Leonard Cheshire Disability

Session Details
How do you articulate a difficult proposition to corporate funders? Cor Experienced

Will AslettWill Aslett
Lead Digital Creative
The Good Agency


Will is Lead Digital Creative at The Good Agency and an integrated conceptual thinker. Will has 6 years' experience in Ad Land with Ben & Jerrys and Tate & Lyle, whatever the challenge he's ready to work out a digital solution. Since joining The Good Agency, his focus is now fully on creating good things for great causes and saving the world. His favourite things include web hubs, campaign microsites, responsive layouts for all devices, apps, social media interactions, games and of course, your more traditional e-communication suites.

Session Details
Social media is not a direct response channel. So why do we bother? Dig Beginner / Experienced / Senior

Danielle AtkinsonDanielle Atkinson
Head of Public Fundraising
Breast Cancer Campaign


I am currently Head of Public Fundraising at Breast Cancer Campaign, overseeing all direct marketing and the Wear it Pink mass participation event. With a stint as Head of Merlin Fundraising Integration at Save the Children, I was previously Head of Digital & Individual Giving at Merlin, overseeing direct marketing, community and challenge events, supporter care and all digital communications (including the website). My background is rooted in direct and digital marketing, with my fundraising career starting ten years ago at the British Red Cross before moving to Save the Children (again). However, I love fundraising in all its forms.
I have worked at both large and smaller organisations, moving through the direct marketing ranks to my current position. Before discovering my passion for fundraising and moving to the charity sector, I worked for many years in Human Resources. I am a strong believer in personal development - both for myself and my team - and how this can be achieved inexpensively and effectively.

Session Details
Getting better fundraising results through simple benchmarking ETI Experienced

Mark AtkinsonMark Atkinson
Chief Exceutive


Mark has worked in the voluntary sector for over 15 years as an employee and consultant for a plethora of charities. He has directed both income generation and operational departments and has particular expertise in the development and maintenance of complex partnerships and strategic relationships. Mark's diverse experience includes production of £multimillion lottery proposals; working with Boards on merger activity; creation of an award winning commercial income generation team, and being the MD of 3 charity e-commerce businesses.

Session Details
The art of Persuasion Per Beginner
Developing your bid programme Tru Experienced

Clara AveryClara Avery
Head of Research and Insight
Macmillan Cancer Support


Clara joined the UK's leading cancer support charity in 2003 and currently heads up Fundraising Research & Insight - a team of market researchers, data insight specialists and strategic analysts - having previously led and grown Macmillan's successful Direct Marketing, Supporter Services and Innovation programmes. With close to 15 years of customer relationship management experience in both the commercial and voluntary sectors, Clara has implemented enterprise-wide CRM systems, developed internal insight and analysis capabilities and drives strategic development and business performance levels across Macmillan Cancer Support through the creation and guided application of strong insight.
Silo bound? Missing a consistent customer view? Struggling to ensure that progress is evidence driven? Despite being the UK's leading charity helping people deal with the impact of cancer each and every day for the last 100 years, and raising an impressive £150m annually from fundraising activity alone, Macmillan's challenges are similar to those experienced by many large commercial organisations. Hear how a better shared understanding and application of customer insight has helped bind us together and define our organisation's future.

Session Details
Using insight to build a great supporter experience; How data drove us to centralise our support TYF Beginner / Experienced / Senior



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